Offline Conversion Tracking — Google + Meta + Bing Ads

Learn 6 powerful methods to track real offline sales from Google Ads, Facebook Ads and Microsoft Bing Ads for any website, platform, or CRM.

After this course, you’ll master Offline Conversion Tracking (OCT) without needing any other training.

Offline Conversion Tracking for:

✅ Microsoft Bing Ads
✅ Facebook Ads
✅ Google Ads

What You’ll Learn

✅ What Offline Conversion Tracking is and how it works
✅ How to capture and store GCLID without using any CRM or hidden fields
✅ How to create hidden fields, capture the GCLID
✅ How to set up Google Ads Offline Conversion Tracking using Zapier
✅ How to set up tracking via direct CRM integration (HubSpot, GoHighLevel, Salesforce, etc.)
✅ How to track conversions using Client-Side GTM (no paid tools required)
✅ How to track using Server-Side GTM (SST)
✅ How to set up offline tracking for CallRail and other call systems
✅ The universal tracking method that works on any platform or CMS

Bonus Module

📍 Some funnel users don’t submit a lead form or call—they just click “Get Directions”, visit your store, and make a purchase. Even then, you can capture their GCLID and user info to send offline sales back to Google Ads without breaking the funnel.